Building brands
people believe in.
I’m a brand marketer for the AI era. I translate regulated, high-involvement categories — pharma, beverages, FMCG — into brands people quote, share, and stay loyal to. A rare hybrid: the analytical spine of a strategy consultant, the storytelling instincts of a creative director.
Four disciplines. One point of view — that brands, even the most regulated ones, are won in the imagination, not the spreadsheet.
50+ premium brands, one steady hand
I steward a multi-crore digital marketing portfolio across pharma's most regulated corners — where a single wrong word can cost a brand.
Where data becomes desire
I bridge Power BI and Anthropic Claude to unify enterprise data streams into a brand-health canvas — and turn insight into cinematic story.
Brands are built in field pockets
I built the 'Field Nudges' system for a 12,000-person sales army — a proof point that behavioural design belongs inside modern brand marketing.
Pharma · FMCG · Beverages
Three regulated, high-involvement categories. Cicerone-certified for beer. IQVIA-audited for pharma. Tata-trained for FMCG.